You’re relaxing on the islands of the Mediterranean with a book (or cocktail) in hand. You’re sun kissed and in total appreciation of the stunning sunset that’s beginning to appear. Now, if you’re not actually on an island, that’s fine (or is it? don’t worry, we’re not either), because these pieces will slip into any location (except maybe not snowy outdoor ones, but that’s not the point – we’re getting off track). My General Store is a brand that embodies natural beauty, simplicity and comfort in the form of simple shapes and natural fibres. Unencumbered by anything trend-driven and taking inspiration from the past, with today in mind. These pared-back trans-seasonal pieces offer timeless appeal, which is why we’re adding them to our wardrobes, and feel you may want to also.